graphic design studio
What does your Europe look like?
Europe has become synonymous to Brussels and the E.U. While Europe is so much more than that. When you think of the U.S.A., are you also just thinking about Washington & the White House? In Propaganda by the People we’re trying to reinvent Europe. It’s a search for new images and a new story for Europe, created not top-down by government institutions, like the ugly Euro-bills with fake European buildings on it, or impersonal slogans like United in Diversity, but by Europeans themselves. Propaganda by you.
Propaganda by the People is a crowdsourced project. It will involve live workshops, a crowdsourced animation, several publications, much debate and finally a documentary film.
Propaganda by the People is developed during the Sandberg @ Mediafonds masterclass & generously sponsored by Mediafonds – VPRO Tegenlicht – Europe by People. Propaganda by the People was at Europe by People – Pakhuis de Zwijger, VPRO Tegenlicht Meetup Delft/Groningen/Zeeland, Re:Creating Europ – De Balie Amsterdam and Stedelijk Museum
In Onbeschoft Fatsoen (Rude Decency) people on the street are portrayed and interviewed. They were questioned about their irritations and their rude and decent properties in the public space. In this book the irritations of one person respond to the rude characteristics of the person on the next page. The responses are simultaneously readable by changing the tabs at the top and bottom of the page. The backside of each page exposes the proper side of each person. By confronting the reader with the good and the bad qualities of the people, he is asked to consciously deal with his own irritation.
Items Magazine, Best Graduated 2008 / PMGalerie Berlijn 2011
Eurovision3000 is a research that questions our design practice, in collaboration with Anja Groten. We went into the streets and questioned the European identity in the public space. Do we only look at the history and heritage when talking about the definition of Europe? What is the difference between an in- and outside view on Europe?
Eurovision3000 gives room for opinion and discussion. And that’s what also shows the concept of the report. It is a transparent look into an alternative design methodology, and a platform for all the voices that we have collected while doing fieldwork for half a year. The results of these discussions are in this report, as a process designed book.
It reflects the process and the development of the project in chronological order. The layout and content provide a transparent insight into the working methodology, attitude and learning. We will keep discussing what the European Identity means, and the report is a helpful visual element in this discussion. The aim of this project is to make designer look back on their business and make them aware of their position in the social environment and their responsibilities.
Lev Kaupas Amsterdam 2010 / BNO Tallks 2010 / De Brakke Grond Amsterdam 2010 / European Design Festival Rotterdam 2009 / Memefest – friendly competition @oddstream festival, Nijmegen 2011
As my sister, Hillie de Rooij, and I grew up in the Netherlands, with cousins growing up in Botswana, we noticed that our image of Africa is different from that of most people. The image of Africa we have seems to be different as it has been created from being part of another culture and actually experiencing it, rather than from reading about it in advertisements or watching the foreign news on extreme topics.
This is a research project on our image of 'the other' at the Sandberg Instituut. 'The others' are mirrors for the consciousness of the individual. The interaction between people is the place where culture is born.
In the publication we are searching for the image between Africans and Europeans using visual images found on the internet and the perceptions of people on the streets of Amsterdam (The Netherlands) and Maun (Botswana).
By telling our story we want to show another truth than theirs and use this as a starting point of discussion.
The publication is hand folded and stapled in an angle.
Tokyo Graphic Design Passport – Arts Chiyoda Tokyo 2011 / Vondelbunker Amsterdam 2011 / A Report from a Place Formerly Known as Graphic Design – Print Magazine, Blue Ash Ohio 2011 / Butterflyworks Amsterdam 2012 / Mediafonds@Sandberg – Tolhuistuin Amsterdam 2014 / World Design Capital Capetown – galery Kaapstad 2014